Content & Copywriting
Content Consolidation
Content consolidation brings information from multiple overlapping pages into a clearer, more useful destination.
Content consolidation brings information from multiple overlapping pages into a clearer, more useful destination. A landscaping website might have several short posts answering nearly the same question about spring lawn cleanup. Rather than maintaining repeated explanations, an editor may create one thorough guide, retain material that adds value, and decide how older URLs should be handled. The decision should consider each page's audience, purpose, current links, and information worth preserving. Consolidation is not simply deleting content or redirecting everything to the homepage. It differs from content pruning, which is the broader process of deciding which materials to keep, revise, combine, or remove from a site.
