Content Calendar

A content calendar is a plan showing which pieces of content will be created, reviewed, and published over time. It may cover website articles, email updates, videos, resource pages, and social media posts. A landscaping business could schedule spring maintenance guidance ahead of the season, then assign responsibility for reviewing images and service details. A social media content calendar is a narrower version focused on social channels. The broader calendar can also track audience, purpose, owner, deadline, and approval status. Its value is coordination, not rigid frequency: an empty week is better than publishing inaccurate or unnecessary material to fill a slot.