Broken Backlink

A broken backlink is a link from another website that points to a page on your site that no longer loads as expected. For example, a neighborhood directory may link to an old handyman service URL after a website redesign. It is a specific kind of broken link: the problem occurs on an incoming link, not merely somewhere within your own navigation. Owners can identify relevant links and decide whether to restore the page, set an appropriate redirect, or ask the referring site to update its destination. Not every broken backlink is valuable, and unrelated links should not be redirected to an arbitrary page.