Bounce Rate (GA4)

In Google Analytics 4, bounce rate is the percentage of sessions that were not engaged sessions. An engaged session lasts longer than 10 seconds, has a key event, or includes at least two page or screen views. This differs from some older explanations of bounce rate that focus only on a single page view. If a visitor opens a handyman phone number and leaves quickly, the metric alone may not explain whether the visit was useful. Bounce rate is the inverse of engagement rate under GA4's current definitions, not a direct measure of customer satisfaction. Read it alongside traffic sources, key events, and the purpose of the page.