Boosted Post

A boosted post is an existing social media post that a business pays to distribute to a wider or selected audience. A handyman company might boost a timely service announcement, but paying for reach does not guarantee qualified leads. Boosting differs from building a dedicated ad campaign in a full advertising manager, where more objectives and controls may be available. Available targeting and placement options depend on the platform and account. Before spending, define what the post should accomplish and where interested customers can go next. Review results in terms of relevant inquiries or actions, not only impressions and reactions.