SEO & Local Search

Bing Places Listing Verification

Bing Places verification checks a business's authority to manage a local Bing listing, using methods that vary by account.

Bing Places listing verification is the process by which Microsoft's local business platform checks whether a business is authorized to manage its Bing listing. A business can create or claim a listing, and available verification methods depend on the account and listing. Bing's guidance describes PIN-based routes that may include phone, text message, email, or postal mail, with some methods unavailable for particular businesses; Microsoft may also compare listing information with other websites, search engines, and social platforms. Accurate business name, address, phone number, and website details can support the verification process. Verification establishes access to listing-management features, not a promise of ranking or guaranteed appearance for every local search. It is separate from Google Business Profile verification, even when Google listing data is imported or synchronized. Use the current options shown in the Bing Places account rather than relying on an assumed universal workflow.