Apple Maps Marketing

Apple Maps marketing helps a business become easier to identify and contact when people discover it through Apple's maps and search experiences. Practical tasks include claiming an eligible location, confirming the name, address and opening hours, selecting accurate categories, maintaining photographs, and keeping website or contact actions current.

Businesses previously managed these details through Apple Business Connect. In April 2026, Apple launched Apple Business and retired the standalone Business Connect product. Existing place-card and business information was migrated into the new platform. An article that still instructs users to sign up for Business Connect as a current standalone tool is outdated.

Managing a place card is not the same as buying Apple Maps ads, and neither guarantees a position in search results. Location eligibility, the business's real-world details and the current features available in its region determine what can actually be managed. Businesses should review their listing after changing hours, contact details or ownership.