Anchor Text

Anchor text is the clickable wording of a text link. It gives readers a clue about where the link will lead and can help search engines interpret the destination in context. On a landscaping site, view our lawn maintenance services is more informative than click here when the surrounding text does not explain the destination. Anchor text can occur in internal links between pages or in links from other websites. The linking strategy itself is separate from the words used for each link. Good anchor text is descriptive, concise, and natural; repeating the same exact keyword everywhere can hurt readability and may contribute to manipulative linking patterns.